Key Results
Transformation Journey
From challenges to success with InCard AI solutions
The Challenge
Social media content posted manually, inconsistent frequency, difficult to maintain B2B brand recall
Beautiful product/catalog photos but low reach & click, few converted to RFQ
Repeated questions about MOQ, samples, materials, prices, shipping... slow response after hours
Tuấn Hiền Shell Button is a manufacturer of shell, coconut, and plastic buttons for garment companies in Vietnam and international clients (established ~1995-1996; headquartered in Gò Vấp, HCMC).
- Social media content posted manually, inconsistent frequency, difficult to maintain B2B brand recall
- Beautiful product/catalog photos but low reach & click, few converted to RFQ
- Repeated questions about MOQ, samples, materials, prices, shipping... slow response after hours
Social Media Suite
- Multi-channel posting schedule (FB/IG) by content pillars: Key products, Quality process, Fashion customer cases, Export & certifications, Behind-the-scenes
- AI caption & hashtag in EN/VN, auto-insert CTA
- Link-in-bio/mini-site with RFQ form + UTM tracking
AI Chatbot
- Journey: ask needs → suggest button codes/materials/sizes → confirm MOQ/lead time → create RFQ → handover to sales
- Push conversation + standardized info to Google Sheets/CRM
- Bilingual: VN/EN on Facebook Page & Instagram DM
The Solution
Multi-channel posting schedule (FB/IG) by content pillars: Key products, Quality process, Fashion customer cases, Export & certifications, Behind-the-scenes
AI caption & hashtag in EN/VN, auto-insert CTA
Link-in-bio/mini-site with RFQ form + UTM tracking
Journey: ask needs → suggest button codes/materials/sizes → confirm MOQ/lead time → create RFQ → handover to sales
The Results
Posting frequency: from 2-3/month to 12-16/month/channel
Average reach per post: +120-220%
FRT: 3-10 minutes → under 60 seconds
60-75% repetitive questions handled automatically
- Posting frequency: from 2-3/month to 12-16/month/channel
- Average reach per post: +120-220%
- FRT: 3-10 minutes → under 60 seconds
- 60-75% repetitive questions handled automatically
- RFQ increased: +25-50 RFQ/month
- 100% after-hours sessions served
