Manufacturing
    AI Social Marketing

    Tuấn Hiền Shell Button x InCard Social Media Suite & AI Chatbot

    How Tuấn Hiền increased RFQ by 25-50 requests/month with automated social media and AI chatbot.

    Tuấn Hiền Shell Button
    10-50
    Tuấn Hiền Shell Button x InCard Social Media Suite & AI Chatbot
    < 60s
    First Response Time
    60-75%
    Automation Rate
    +120-220%
    Reach per Post

    Key Results

    0
    First Response Time
    0
    Automation Rate
    0
    Reach per Post
    0
    RFQ Increase

    Transformation Journey

    From challenges to success with InCard AI solutions

    Step 1

    The Challenge

    Social media content posted manually, inconsistent frequency, difficult to maintain B2B brand recall

    Beautiful product/catalog photos but low reach & click, few converted to RFQ

    Repeated questions about MOQ, samples, materials, prices, shipping... slow response after hours

    Main Issues

    Tuấn Hiền Shell Button is a manufacturer of shell, coconut, and plastic buttons for garment companies in Vietnam and international clients (established ~1995-1996; headquartered in Gò Vấp, HCMC).

    • Social media content posted manually, inconsistent frequency, difficult to maintain B2B brand recall
    • Beautiful product/catalog photos but low reach & click, few converted to RFQ
    • Repeated questions about MOQ, samples, materials, prices, shipping... slow response after hours
    InCard Solution

    Social Media Suite

    • Multi-channel posting schedule (FB/IG) by content pillars: Key products, Quality process, Fashion customer cases, Export & certifications, Behind-the-scenes
    • AI caption & hashtag in EN/VN, auto-insert CTA
    • Link-in-bio/mini-site with RFQ form + UTM tracking

    AI Chatbot

    • Journey: ask needs → suggest button codes/materials/sizes → confirm MOQ/lead time → create RFQ → handover to sales
    • Push conversation + standardized info to Google Sheets/CRM
    • Bilingual: VN/EN on Facebook Page & Instagram DM
    Step 2

    The Solution

    Multi-channel posting schedule (FB/IG) by content pillars: Key products, Quality process, Fashion customer cases, Export & certifications, Behind-the-scenes

    AI caption & hashtag in EN/VN, auto-insert CTA

    Link-in-bio/mini-site with RFQ form + UTM tracking

    Journey: ask needs → suggest button codes/materials/sizes → confirm MOQ/lead time → create RFQ → handover to sales

    Step 3

    The Results

    Posting frequency: from 2-3/month to 12-16/month/channel

    Average reach per post: +120-220%

    FRT: 3-10 minutes → under 60 seconds

    60-75% repetitive questions handled automatically

    Achievements
    • Posting frequency: from 2-3/month to 12-16/month/channel
    • Average reach per post: +120-220%
    • FRT: 3-10 minutes → under 60 seconds
    • 60-75% repetitive questions handled automatically
    • RFQ increased: +25-50 RFQ/month
    • 100% after-hours sessions served

    Tuấn Hiền Shell Button

    Manufacturing

    About Client

    Industry
    Manufacturing
    Size
    10-50
    Solution
    AI Social Marketing

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