Manufacturing
AI Social Marketing

Tuấn Hiền Shell Button x InCard Social Media Suite & AI Chatbot

How Tuấn Hiền increased RFQ by 25-50 requests/month with automated social media and AI chatbot.

Tuấn Hiền Shell Button
10-50
Tuấn Hiền Shell Button x InCard Social Media Suite & AI Chatbot
< 60s
First Response Time
60-75%
Automation Rate
+120-220%
Reach per Post

Key Results

0
First Response Time
0
Automation Rate
0
Reach per Post
0
RFQ Increase

Transformation Journey

From challenges to success with InCard AI solutions

Step 1

The Challenge

Social media content posted manually, inconsistent frequency, difficult to maintain B2B brand recall

Beautiful product/catalog photos but low reach & click, few converted to RFQ

Repeated questions about MOQ, samples, materials, prices, shipping... slow response after hours

Main Issues

Tuấn Hiền Shell Button is a manufacturer of shell, coconut, and plastic buttons for garment companies in Vietnam and international clients (established ~1995-1996; headquartered in Gò Vấp, HCMC).

  • Social media content posted manually, inconsistent frequency, difficult to maintain B2B brand recall
  • Beautiful product/catalog photos but low reach & click, few converted to RFQ
  • Repeated questions about MOQ, samples, materials, prices, shipping... slow response after hours
InCard Solution

Social Media Suite

  • Multi-channel posting schedule (FB/IG) by content pillars: Key products, Quality process, Fashion customer cases, Export & certifications, Behind-the-scenes
  • AI caption & hashtag in EN/VN, auto-insert CTA
  • Link-in-bio/mini-site with RFQ form + UTM tracking

AI Chatbot

  • Journey: ask needs → suggest button codes/materials/sizes → confirm MOQ/lead time → create RFQ → handover to sales
  • Push conversation + standardized info to Google Sheets/CRM
  • Bilingual: VN/EN on Facebook Page & Instagram DM
Step 2

The Solution

Multi-channel posting schedule (FB/IG) by content pillars: Key products, Quality process, Fashion customer cases, Export & certifications, Behind-the-scenes

AI caption & hashtag in EN/VN, auto-insert CTA

Link-in-bio/mini-site with RFQ form + UTM tracking

Journey: ask needs → suggest button codes/materials/sizes → confirm MOQ/lead time → create RFQ → handover to sales

Step 3

The Results

Posting frequency: from 2-3/month to 12-16/month/channel

Average reach per post: +120-220%

FRT: 3-10 minutes → under 60 seconds

60-75% repetitive questions handled automatically

Achievements
  • Posting frequency: from 2-3/month to 12-16/month/channel
  • Average reach per post: +120-220%
  • FRT: 3-10 minutes → under 60 seconds
  • 60-75% repetitive questions handled automatically
  • RFQ increased: +25-50 RFQ/month
  • 100% after-hours sessions served

Tuấn Hiền Shell Button

Manufacturing

About Client

Industry
Manufacturing
Size
10-50
Solution
AI Social Marketing

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