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Tuan Hien Shell Button x InCard Social Media Suite & AI Chatbot

How Tuan Hien grew to 25–50 RFQs a month with automated social media and an AI chatbot.

Tuan Hien Shell Button · 10–50 employees

Illustration for the Tuan Hien Shell Button x InCard Social Media Suite & AI Chatbot story

Key results

What this business measured.

< 60sResponse Time
60-75%Automation Rate
+120-220%Reach per Post
+25-50/monthAdditional RFQs

These are results this business measured in its own context — scale, data, sales channels and rollout all differ. The figures are there to show the kind of change that is possible, not a commitment for any other project.

The transformation

From challenge to result.

Step 1

Challenge

Tuan Hien Shell Button is a manufacturer of shell, coconut and plastic buttons for garment companies in Vietnam and international clients (established around 1995–1996; headquartered in Go Vap, Ho Chi Minh City).

  • Social media content posted by hand, at an inconsistent frequency, making B2B brand recall hard to sustain
  • Good product and catalogue photography but low reach and clicks, and few conversions into quote requests
  • Repeat questions about MOQ, samples, materials, prices and shipping, with slow replies out of hours

Step 2

Solution

Social Media Suite

  • A multi-channel posting schedule (Facebook/Instagram) built on content pillars: flagship products, process and quality, fashion-client cases, export and certification, behind the scenes
  • AI captions and hashtags in English and Vietnamese, with the call to action inserted automatically
  • A link-in-bio mini-site carrying the RFQ form and UTM tracking

AI Chatbot

  • Conversation script: ask what they need → suggest button code, material and size → confirm MOQ and lead time → create the RFQ → hand over to sales
  • Conversations and standardised details pushed into Google Sheets and the CRM
  • Bilingual Vietnamese/English on the Facebook Page and Instagram DMs

Step 3

Results

  • Posting frequency: from 2–3 a month to 12–16 a month per channel
  • Median reach per post: +120–220%
  • First response time: 3–10 minutes → under 60 seconds
  • 60–75% of repeat questions handled automatically
  • Additional RFQs: +25–50 a month
  • 100% of out-of-hours sessions answered

About the client

Tuan Hien Shell Button

IndustryManufacturing
Company size10-50 employees
SolutionAI Social Marketing

Next step

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