AI Consulting for Home Building, Renovation & Feng Shui
How a leading construction expert leveraged AI to provide personalised home building and feng shui consulting, converting free consultations into paid courses and services.
Key results
What this business measured.
These are results this business measured in its own context — scale, data, sales channels and rollout all differ. The figures are there to show the kind of change that is possible, not a commitment for any other project.
The transformation
From challenge to result.
Step 1
Challenge
Background
A renowned author and construction expert in Vietnam needed to scale their consulting services for homeowners. Their expertise spans home building, renovation, feng shui principles and budget planning.
Key challenges
- Non-expert users need comprehensive guidance: Homeowners without a professional background need holistic advice on building, renovation, feng shui and budgeting.
- Scaling personal expertise: The expert’s knowledge was locked in books and one-to-one consultations, limiting its reach.
- Converting free consultations: Users had to be moved from free advice to paid courses and in-depth consulting services.
- Context-specific advice: Every homeowner’s situation is different, requiring personalised answers rather than generic information.
Step 2
Solution
The AI advisory solution
InCard built an AI advisory system trained on the expert’s own body of knowledge:
Knowledge training
- The AI trained on the books the expert wrote
- Supplemented with LLM capability and client-supplied data
- Contextual understanding of Vietnamese home-building practice
Advisory capabilities
- Advice personalised to each user’s question and situation
- Home-building guidance and best practice
- Renovation recommendations
- Feng shui principles and how to apply them
- Budget planning and cost estimation
Conversion process
- Free AI advice builds trust and demonstrates the expertise
- Intelligent nurturing guides users towards the paid services
- A smooth path into course signups or premium consulting
Multi-channel integration
Deployed on the website and Messenger for maximum reach.
Step 3
Results
Business impact
The AI advisory solution produced measurable results for the client:
- More quality leads: More qualified prospects enter the funnel thanks to intelligent AI pre-qualification.
- Higher conversion rate: Better conversion from free advice into paid courses and premium services.
- The expert, 24/7: The expert’s knowledge is now available round the clock.
- Expertise at scale: Personal knowledge now reaches unlimited users without extra time from the expert.
- Better user experience: Contextual, personalised answers build trust and engagement.
About the client
Confidential Client
Next step
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